Link to check out: Obsessive Advertising in Jurassic Park

Max Tohline, a professor at Ohio university, provides a fascinating investigation into the overabundance of branding in Jurassic Park:

I was struck by his reference to cathexis and consumption surrogates, since that is precisely how I, and I suspect many others, approach this movie: as a voracious carnivore glutting on its content. If you want to talk about morbid accumulation: I grew up, as all my friends did, on watching the film, reading the junior novelization (and later the original novel), playing with the toys and the SNES videogame adaptations. It may be that I have seen the film so often that it almost takes on a surreal jamais vu (similar to when one repeats the same word over and over until it loses all meaning). My over-consumption and subsequent satiation corresponds, in a way, to the response of Dr. Grant when he first sees the dinosaur: a kind of catatonic stupor that defies articulation. One which leaves the good doctor with little more to say than a meagre whimper, “it’s a dinosaur”. I think the correlation between the responses of a fictional Dr. Grant and my own speaks volumes of the affective power of Spielberg’s film–at least over me. Over twenty years on and I’m still pointing indiscriminately at the screen and raving, if only to myself, “it’s Jurassic Park”.


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